$585M
U.S. Wallpaper Market
Estimated U.S. wallpaper market size in 2025.
Franchise Opportunity
Build Your Own Wallpaper Installation Business.
With a System Behind You.
Turn a specialized skill into a real local business with training, marketing, proven systems, and consistent lead generation from Wall Genie.
The
Wallpaper Opportunity
4.2%
Projected Annual Growth
Projected annual U.S. market growth through 2033.
70%↑
More Wallpapering Activity
Increase in wallpapering activity reported by Taskrabbit.
Residential
+ Commercial
Established Demand
Demand spans both residential and commercial spaces.
Sources: Grand View Research (2025), Taskrabbit 2024 Trend Report
A Growing Opportunity
Wallpaper Is Growing.
Skilled Installers
Are Hard to Find.
More homes. More commercial spaces. More design projects.
Experienced wallpaper installers remain hard to find in most markets.
A Skilled Trade With Room to Grow
Demand is growing across residential, commercial, and designer projects.
Experienced installers are retiring, while fewer new professionals enter the trade.
The right systems, training, and support can turn a skilled trade into a real business.
Wall Genie is building a different model: professional training, a recognizable brand, proven systems, and a consistent approach to generating local demand.
Built to Help You Succeed
Own the Business. Don’t Build It Alone.
Learning wallpaper installation is only part of building a successful business. Wall Genie gives you the systems, training, marketing, and support to help turn the trade into a professional local operation.
Lead Generation
Local marketing systems designed to help keep new wallpaper projects coming into your territory.
Sales & Estimating Systems
Structured processes for reviewing projects, estimating work, communicating with customers, and moving jobs forward.
Installer Training
Hands-on training designed to build the technical skills and confidence needed to perform professional wallpaper work.
Marketing & Brand
Operate under the Wall Genie brand with professional marketing assets, positioning, and a consistent customer experience.
Operating Systems
Proven workflows and processes to help organize leads, customers, scheduling, projects, and follow-up.
Ongoing Support
You own and operate your local business, but you have a team and system behind you as you grow.
Available Territories
Your Market Could Be Next.
Wall Genie is currently expanding across Louisiana and exploring opportunities in markets throughout the United States.
Most territories are currently available. We’re looking for the right people to bring Wall Genie to new communities and build a professional wallpaper installation business in their local market.
Available Markets
Most Louisiana territories and select markets throughout the U.S.
Currently Unavailable
Covington & the Northshore, Louisiana
How It Works
From Interest to Your Own Territory.
We keep the process simple. Start by telling us a little about yourself and the market you’re interested in.
Apply
Tell us about yourself, your experience, and the market you’re interested in.
Discovery Call
We’ll talk through the opportunity, answer questions, and see if Wall Genie is a good fit.
Territory & Training
We’ll review territory availability and walk through the training and launch process.
Launch
Open your local Wall Genie business with the brand, systems, marketing, and support behind you.
Franchise Interest
Interested in Wall Genie?
Complete the short form and tell us a little about yourself, your experience, and the area you’re interested in.
No long application. No financial information required. This is simply the first step to start the conversation.